Friday's theme is Anything Goes Friday, and I couldn't have asked for a better story.

According to the press release published today wrestling super star Hulk Hogan is launching a web hosting company: Hostamania.

"HOSTAMANIA is already being felt across the internet – the “other guys” have just hired a Hollywood kung-fu fruitcake to be their spokesman! Not even 24 hours after I announced the world of hurt I intend to put on these unreliable web hosts and they are running scared!

Can you believe this, brother? They’ve got this little punk playing a rainbow flute on their homepage!

How do you think a FLUTE is going to stand up to these 24 inch pythons??

Weak mascots of the web hosting world – whatchu’ gonna do when HOSTAMANIA runs WILD on you?

HH"

The latest video from their blog is simply... indescribable. WARNING: Might be mildly not safe for work in a GoDaddy-esque way.

I have no idea how serious this is, but by looking at his partner, Tech Assets, it seems like it's legitimate. They own and operate a handful of niche brands including Christian Web Host and Open Source Host.

It seems like a simple branding play to leverage Hulk Hogan's awareness to get web hosting customers. Given that generic web hosting is so commoditized these days, branding is one of the few differentiators left.