Hostinger | Review Signal Blog

This is Review Signal's FIRST review of a web hosting company! I hope you're excited.

Background

This is a follow up to our original blog post exposing Hostinger's fraudulent reviews which were encouraged and defended by their CEO.

Part 1

Most companies would reconsider their behavior after being caught and called out so publicly. But Hostinger is a special kind of company. The kind where the CEO seems pathologically intent on deceiving customers and passes his values down the corporate chain.

Hostinger's follow up performance was their notorious 'brand ambassador' program. Screenshots below take place on the WordPress Hosting group on facebook around April 19, 2018.

This 'brand ambassador' was caught within an hour of posting. One Hostinger rep jumps in to defend this practice (Daugirdas Jankus, a familiar name if you read the first article). The 'brand ambassador' also tells us there is 32 brand ambassadors in this program. Their CEO, Arnas Stuopolis joins in as well.

The entire thread devolves into a joke with their brand ambassador embarrassing himself. Arnas doesn't do his company any favors either. He even tries to use Hostinger's TrustPilot rating to defend himself. Yes. The very same ones from the last article which exposed his employees were manipulating with his blessing. The full thread can be read here (warning: long).

Part Two

Then the next part of the saga starts with Arnas Stuopelis issuing a statement to the group.

He uses the same lines, including defending their Trust Pilot reviews which were manipulated by their employees. He gets called out immediately, because he's lying.

Of course I had to go grab a screen shot as he made these statements. His 'brand ambassadors' are also posting reviews on Trust Pilot. Posted after he became a brand ambassador of course, wouldn't want to think a legitimate customer posted a review and then became an ambassador after all.

Of course, this was brought up with him at the time as well.

I lay out the evidence. Multiple 'brand ambassadors' posting in multiple places (including commenting on here on Review Signal) trying to promote Hostinger. Posting fake reviews. Hiding their relationships. The exact behavior that got them in trouble the first time.

Apparently laying out all those facts is 'missing the point.'

Just like their employees are customers, brand ambassadors are customers too and he seems to believe they should be feel free to spam communities all over the internet.

Brand Ambassador in Hostinger : I had been the brand ambassador for the company Hostinger and am still working as a brand Ambassador and I met lot of people from abroad and we work together as a team for the growth of our company. (Source: Sai Kiran Bali, Brand Ambassador)

Does this sound like customers who are getting to try new hosting features? He's responsible for working as a team with other brand ambassadors (and Hostinger staff?). The growth of our company. Doesn't sound like a customer at all, smells like employee. Our friend Christopher Khawand also started a github repo called hostinger-ba-dashboard. Why these guys are listing it as a job on LinkedIn, Facebook and resumes? Why are they building software for Hostinger? Who is team drago? Why is Christopher also posting reviews on HostingFacts, TBWHS, whoishostingthis, their own review site and more? Does Mumbere Ausbel post more than a russian troll factory?

#Banned

Hostinger was banned from the WordPress hosting group on facebook for their repeated and calculated deception of an entire community. Good riddance.

Epilogue

I thought this saga was done. Arnas Stuopelis said the brand ambassador program was shut down. Why would should anyone believe this liar?

Guess who I found on Quora (posting as recently as July 20, 2018)? Guess you missed that I dig up web hosting spam networks on Quora too.

Source: Mumbere Ausbel | Aditya Bhavsar

So much for actually shutting down your program, these 'brand ambassadors' (spammers, shills), are back at it in coordinated fashion.

List of Known Hostinger Brand Ambassadors (6/32?)

Mumbere Ausbel

Aditya Bhavsar

Christopher Khawand

Pranshu Maheshwari

Mit Rao

Sai Kiran Bali

Conclusion

My Hostinger Review: avoid with a 100 foot pole. It's hard to in conscience believe a company so intent on lying to people is a good company by any definition of the word. Their CEO is happy to lie to people's faces about facts. His employees are happy to do the same. They spend a lot of time coming up with ways to manipulate communities into believing they are good by astroturfing (brand spamdassadors). Hostinger is a company anyone with a sense of ethics should steer clear of, 0 stars.

Update: Part 2 Here. Arnas Stuopelis defends Hostinger's Trust Pilot Reviews and uses 'brand ambassadors' to manipulate communities.

It started with a seemingly innocuous comment responding to someone looking for a hosting recommendation.

So what's wrong here? Let's take a look at all those likes.

So the CEO, Head of Acquisition, former Customer Success Manager (and now running a review site promoting Hostinger), Head of Customer Service and Customer Success Specialist from the company all liked this status posted by a Junior Software Engineer at Hostinger. The followup comment by the Head of Acquisition, which links to their good reviews on TrustPilot, is also liked by the CEO and the Junior Software Engineer.

This seems a bit manipulative in a post asking for recommendations to have your employees all commenting/liking yourselves to give a false sense of popularity.

But how did we get here?

So a huge influx of Hostinger employees all showed up to participate in a poll asking which company was the community's favorite (hint: they voted for themselves). So their entire presence in this community was started because they wanted to manipulate a community vote to give themselves a false sense of popularity. Their manipulation got them a nice 4th place out of ~65 companies. Technically there wasn't a rule against voting for yourself and I'm sure other representatives from companies voted for themselves too, but not in such a massive group that the admins were commenting on it. But this adds context to why all these employees joined the community with regards to timing.

So what's the big deal?

Some of their employees are pretending to be customers and offering unsubstantiated (and clearly biased) comparisons against their competitors.

"Hey, checkout our TrustPilot score!" or "Look at this review comparing us to the heavyweights in the industry!"

At least there is a disclosure from this employee that he works there.

Problem is that the review is published by themselves (always a good comparison source). They also like to use TrustPilot again and pick negative reviews about their competitors. They like comparing themselves to SiteGround.

So they pick a negative review for SiteGround (and HostGator) and a positive review for themselves to highlight how the 'real users speak for themselves.' Except when you look at the overall score, SiteGround scores a 9.6/10 on TrustPilot versus Hostinger's 9.3/10. They probably don't want you to know that though. It doesn't fit the narrative when you actually have worse reviews than your competitor on your darling review site.

Hostinger is so focused on TrustPilot and how "real users" and "customer replies cannot lie."

Are you ready for the surprise?

So who is posting these glowing reviews about Hostinger on TrustPilot? It's none other than.... drumroll please.... themselves!

But wait, there's more!

So that glowing Trust Pilot score they are using to advertise their own service? Fake and manipulated. I guess their 'customers' (also known as their staff) can lie.

As a further bonus, as I was working on this article I was contacted by Paulius Zemaitis. The name might look familiar from the top of this article where he was liking their statuses. He used to work for Hostinger as a Customer Success Manager for nearly 4 years. Now he runs a review site called Hosting Review where you will be shocked to know he has ranked Hostinger as the #1 host. He was kind enough to try to buy sponsored content on Review Signal to promote his reviews. And when I called into question his integrity ranking his former employer as the best, he wrote "What kind of reviewer would I be if I placed Hostinger lower when it's cheaper, faster and more reliable than other hosts?"

000webhost is another brand owned/operated by Hostinger.

So I pointed out it's hard to trust anyone who pretends to be a customer of his own company and writes reviews for them while an employee there. I wondered if that posed any problems for him. He never responded.

Conclusion

Instead of behaving like an ethical company, they simply manipulated a community, a review site and a former employee created another review site which promotes them.

Whether they are technically competent is still unknown, but it's hard to think we as a community should be rewarding this type of behavior. It's beyond simply being overly self promotional, it's a operating a campaign to deceive consumers. It's hard to want to ever trust a company that thinks that is ok, especially when the CEO is often one of those people commenting on Facebook.

Of course, they got called out right as I was publishing this and their official response is just priceless.

Instead of simply punishing Hostinger for their bad behavior, I wanted to create something good as a result of this investigation. I reached out to a lot of thought leaders in the community to talk about the proper way for companies to engage with communities.

A Guide to Community Participation for Web Hosting Companies and Employees.

Update

Their CEO, Arnas Stuopelis thinks this behavior is ok. Would rather Review Signal didn't exist to expose their bad behavior. Classy organization from the top down. By classy I mean fraudsters, obviously.