Category Archives: Featured

WordPress & WooCommerce Hosting Performance Benchmarks 2021

This year the benchmarks have a new home.

2021 WordPress and WooCommerce results are published there. The site displays them a lot more nicely than I even could given the restraints of this current site.

In case you forget the domain name I also redirected: (redirecting to WooCommerce results!)

The Case for Regulatory Capture at ICANN

ICANN, which regulates the domain name system, is reviewing the renewal of the .ORG registry contract with Public Interest Registry (PIR). It's also running an identical process for .BIZ/INFO/ASIA, but they are of less concern to most people and don't have the long history of existing pre-ICANN that .org does. The proposal was already discussed between PIR and ICANN staff before being put out for comment from stakeholders. This alone is worrisome that the contract is negotiated behind closed doors and without input beforehand.

ICANN's stated goal is bringing the .ORG contract in alignment with the new gTLD base contract; the contract which is used for the hundreds of new extensions released over the past few years. The justification for this is that it's simply easier to manage administratively ("better conform with the base registry agreement") and to treat registry operators equitably between new and legacy gTLDs.

For review, they stated there are 6 material differences from the original contract. The ones that caused the most concern were

  • Removing the price cap provisions
  • Adding Uniform Rapid Suspension (URS) system, the Trademark Post-Delegation Dispute Resolution Procedure (PDDRP), and the Registration Restrictions Dispute Resolution Procedure (RRDRP).
  • The Registry Operator has adopted the public interest commitments and applicability of the Public Interest Commitment Dispute Resolution Process (PICDRP)

I will focus on the biggest issue, removing price caps. The other two issues are well addressed in a statement from the Electronic Frontier Foundation (EFF) and Domain Name Rights Coalition (DNRC) here. To summarize the EFF/DNRC position, URS was designed for new gTLDs and it's not conclusive that it has even been effective. It shouldn't be applied to legacy TLDs like .org for no apparent reason beyond contract standardization. The public interest commitments are turning registries into censorship organizations which goes against ICANN's mission.

ICANN's Russ Weinstein released their own summary report. It picks out some influential and known groups' comments. The EFF/DNRC, along with multiple ICANN groups (Business Constituency, At-Large Advisory Committee, Non-Commercial Stakeholders Group, Intellectual Property Constituency, Registrar Stakeholder Group), National Council of Non Profits, Internet Commerce Association, and a few others.

One of the biggest comments missing is the joint comment against removing price caps from NPR, YMCA, C-SPAN, National Geographic Society, AARP, The Conversation Fund, Oceana and National Trust for Historic Preservation.

What is also missing is a deeper look into the comments made. They say over 3,200 comments were received. They picked two comments in favor of removing price caps. There were ten comments mentioned that were in against it for various reasons. It appears clear that more people were against it for a variety of reasons.

But is the ratio really 2:10 in favor:against?

I collected all the comments and analyzed them for discussion about the price caps/protection. I used Mechanical Turk to categorize the vast majority, investigating when the multiple readers couldn't make sense. Full details about how I collected this data will be available in a separate article soon. Long story short, each comment was read by two different individual users in either US/UK/Australia/Canada with over 100 jobs completed and 95% accuracy on the Mechanical Turk platform to make sure they were experienced and based in countries with a native understanding of English.

The outcome was 3252 (98.1%) of people were against removing price caps or giving .ORG the ability to increase pricing. 57 (1.72%) Comments weren't processed for one reason or another (empty emails, foreign languages, unclear what position was being taken, no position on price, comments were attached PDFs, etc). I could only find six (0.02%) comments in favor of the proposed changes out of thousands.

It's overwhelming that nearly everyone is against these changes.

Who is in favor of removing price caps?

Since there are so few comments in favor, I can look at each of them.

"Increased competition and choice has been a major benefit for consumers in
the TLD market. Moving the .org legacy TLD to a new TLD contractual
agreement is also an opportunity to move to more market-based pricing in the domain name space and away from arbitrary price caps. As Makan
Delrahim, head of the Department of Justice’s Antitrust Division, recently
stated, antitrust is there to “support reducing regulation, by encouraging
competitive markets that, as a result, require less government
intervention.” While ICANN is not a regulator, it has had its contracts
reviewed by the DOJ’s antitrust division, which concluded that only .com
had market power in the domain space.

Allowing .org and future domain names to move to market-based pricing makes
sense with today’s healthy TLD market, which is populated with many choices
for consumers to choose from. The .org domain name is well known as one of
the first TLDs in the market available for public registration, but it
still only holds 5.5 percent market share, with just over 10 million names
in the .org space compared to almost 140 million domain names and 75
percent market share for .com."

- Shane Tews / Logan Circle Strategies / American Enterprise Institute

Who is Shane Tews? According to her LinkedIn. Shane was formerly Vice President of Global Public Policy and Government Relations for Verisign, Inc. Her job was to: "Represent Verisign’s interest before United States and International government officials in the Information Communications and Technology Sector. Responsible for the strategic planning and daily management of the Policy and Government Relations efforts for VeriSign globally. Participate in the development of e-commerce policies with International governing bodies, National and State Legislators, International, National and Regional trade associations and Information Technology coalitions. Manage Internet infrastructure, e-commerce, tax, telecommunications, privacy, content, and domain name, and Information Technology regulatory issues. Coordinate Relationship building efforts using third-party coalitions to target audiences to inform and direct interests in Verisign’s issue areas. Disseminate legislative and regulatory and international directive information to Corporate Executives and business unit managers. Direct all political activity. Oversee the daily operation of the VeriSign Political Action Committee and all political fundraising." So she used to represent VeriSign's interests and direct their political and lobby activities. She's in favor of removing price caps for a registry and allowing free market policies that VeriSign has the strongest financial incentive to push for of any registry in existence with it's .com monopoly. Shane also worked at Vrge (just a note for later).

"Given the BC’s established position that ICANN should not be a price regulator, and considering that .ORG and .INFO are adopting RPMs and other registrant provisions we favor, the BC supports broader implementation of the Base Registry Agreement, including removal of price controls.


We recommend that whenever price caps are removed, it is important for contracted parties to responsibly keep prices at reasonable levels, to maintain consumer trust and to ensure price predictability for their existing and prospective registrants. It would negatively affect business registrants if contracted parties were to take undue advantage of this greater flexibility by substantially increasing renewal prices for an existing registrant who has significantly committed to its domain name. We therefore urge ICANN and contract parties to ensure domain prices are predictable and within the parameters of the renewal agreement, in order to demonstrate that the removal of price caps was aprudent policy approach. "

- Steve DelBianco / ICANN Business Constituency Drafted with Mark Datysgeld, and Andrew Mack

"The Business Constituency (BC) is the voice of commercial Internet users within ICANN." according to their website. So who is Steve DelBianco? Steve represents NetChoice, a lobbying organization that counts VeriSign as a member. Digging through their 990 they work with Vrge (a strategy/lobbying group) where our friend Shane worked where they spent $255,000 in 2015 (overlapping Shane's tenure) and $150,000 in 2017. The organization lists Jonathan Zuck as a board member (remember his name). Steve DelBianco has been lobbying for VeriSign since as far back as 2007 that I found via NetChoice which pays him $400,000/year according to 2017 filings to do so.

I didn't find much about Mark Datysgeld.

Andrew Mack runs a company called AM Global which lists Public Interest Registry (PIR) as a client.

So representing all business interests at ICANN on this issue are two guys who lobby and represent for the registry operators VeriSign/PIR. If Business Constituency means Registry Businesses, they are doing a good job. It appears that constituency is captured by registry interests.

"I think this is a good idea. Something needs to be done to stop Domain name squatters siting on good names for years and demanding outrageous sums for their release and sale. vastly increasing the prices of domains would go a long way to stopping this practice."

- Martin Houlden

Martin appears to be a web developer in England and his a gripe about speculation and thinks raising prices may solve the issue.

"Proposed price hike for .org

Stop trying to regulate everything under the sun. Leave the free market of
product and services alone."

- Rac Man Radio

It seems to be a deregulation argument but the subject 'Proposed price hike for .org' phrasing hints at not appreciating increasing prices. Could very well be against removing price caps.

"I wholeheartedly agree with you, this should be taken in place."

- Timotej Leginus

Not really clear which parts of things he is agreeing with, but it was an agreement, so it was categorized in favor.

"Raise prices on .ORG!!!

Based on my research, you should raise prices on dotORG domains to $1000/yr and only allow emoji."

- Jon Roig

I think it's pretty apparent this is sarcasm.

Who is for removing price caps?

VeriSign. PIR. And one guy who thinks removing price caps will reduce speculation.

Not only is there virtually no support for this policy, the only people making any argument in favor of removing price caps have captured an ICANN constituency to do it, one that is supposed to represent business interests broadly (not registry interests).

Who Represents Us?

"The At-Large Advisory Committee (ALAC) is the primary organizational home for the voice and concerns of the individual Internet user."

So the average internet user is being represented at ICANN and they issued a statement.

It's at best a wishy-washy here are the two sides argument. The argument in favor of price caps they present:

"Price caps were deliberately instituted in recognition of such first-to-market advantage as the means to prevent foreseeable abuse in pricing of domain name registration renewals on existing registrants. It could be said that once a registrant has registered a domain name and invested resources to build a web presence around the same, the cost of switching that presence onto another domain name could well be significant. Further, in the case of the .org TLD, many registrants rely on their domain names to signify their not-for-profit status, in very much the same way entities in many jurisdictions are obliged to carry suffixes in their names as the means of whether they are publicly-traded companies or privately-held ones.8 (It is also not inconceivable that newly-established not-for-profit organizations would want a .ORG domain name upon which to build their web presence, so the proposition of availability of choice to switch falters with these entities.)
Thus without price caps in place, certain registrants of domain names under these 3 TLDs may foreseeably have no reasonable recourse against their respective registrars/Registry Operators’ action in instituting immediate unrestrained price increases in domain name registrations and/or renewals (as the case may be). "

The argument against price caps:

"On the other hand, while seemly counterintuitive, price increases could be a positive development in the DNS space from the broader end-user perspective. It has been suggested that price caps suppress prices to a point that makes it difficult for new entrants to compete in the TLD space and thus removal of price caps is likely to be good for competition. Price caps also obscure the true value of a domain name and allows the perpetuation of their treatment as commodities, where artificially low prices of domain names keeps the door open to “abuse” – such as confusingly similar strings, typo squatting, phishing and fraud – in detriment to Internet end-users. Hence the removal of price caps is seen by some as a strategic move to boost prices as one way to deter bad actors, even portfolio domain investors, which in turn would increase choices in the primary market for potential registrants. So, while complex economic analysis is well beyond the scope of this comment, an increase in the median price of gTLDs could be good for competition, security and trust in the domain name space.
Also, uncapped pricing may or may not automatically translate to significant price increases, unreasonable increases, pricing beyond the current cap or for that matter any price increases across the board or in any particular TLD.
The ALAC and At-Large have a particular interest in .ORG, due to its connection to the Internet Society. As noted in ALAC’s .NET comment, a significant portion of .ORG registration fees “are returned to serve the Internet community [through] redistribution of .org funds into the community by the Internet Society, to support Internet development.” Notably, this includes support for the IETF, an “organized activity” of the Internet Society (ISOC). The IETF is a critical organization in the development, safety, security, and resiliency of the Internet and the DNS. Furthermore, ISOC’s goals and priorities, while far broader than At-Large (and even ICANN), parallel those of At-Large and the interests of end-users. Many At-Large Structures are also ISOC Chapters, further demonstrating the commonality of interests.
When considering this issue in the context of the .ORG renewal, it is important to note that Public Interest Registry (PIR) has not increased rates at all over the last three years, even though it had the right to increase prices cumulatively by more than 30% during that time period. It is our understanding that when PIR has contemplated an increase in .ORG pricing, the matter has been discussed thoroughly by the Board, which analyzed the pros and cons, taking into account the potential benefits, the impact on the market, and the impact on the image of PIR. "

The argument to get rid of price caps, opens with saying the logic is seemingly counter intuitive; this is because it doesn't make sense or hold up to any real scrutiny. .ORG operates as a monopoly for non profit organizations, there aren't new entrants. The 'competition' from new gTLDs isn't real, millions of non profits are already locked into their brands and websites. .ORG is a utility, price capped and running as a monopoly, with no reason to uncap it beyond greed. There is no evidence showing that legacy TLD prices are in any way related to abuse. In fact, there is evidence quite to the contrary that the new gTLDs are causing the most abuse (source). This is scaremongering and a meritless argument. The argument that increased prices reduce bad actors only to be followed by arguing that PIR isn't interested in raising prices is nonsensical and conflicting. Furthermore, instead of acknowledging the blatant conflict of internet that many Internet Society chapters are involved with ALAC and that the PIR's profits go to the Internet Society, they argue that this is in the best interest of everyone. This is the fox watching the hen house saying foxes watching hen houses is a good idea. Finally, they argue that PIR is a good faith actor because they haven't raised prices at every opportunity in the past three years. What this ignores is the fact they've raised prices above .com already which VeriSign charges $7.85.

Here is a table of registry prices since 2003:

.ORG Price (% Increase) .COM Price (% Increase)
2003 $6.00 $6.00
10/15/07 $6.15 (2.5%) $6.42 (7%)
03/04/08 $6.86 (7%)
11/09/08 $6.75 (~10%)
12/17/09 $7.34 (7%)
04/01/11 $7.21 (~7%)
01/15/12 $7.85 (7%)
07/01/12 $7.45 (~3.5%)
07/01/13 $8.00 (~7%)
07/31/15 $8.80 (10%)
08/01/16 $9.68 (10%)
Current $9.68 $7.85

" there is no particular reason to believe that PIR will engage in excessive price increases; rather, there are substantial reasons to believe that PIR will consider the public interest and act in a measured and prudent fashion when it considers possible price increases."

PIR has raised prices on non profits higher than VeriSign has on .COM because it was allowed to. VeriSign has had price caps built into the contract and raised them the maximum 7% at every opportunity. PIR raised prices more than VeriSign because their price cap constraints allowed them to. Just because they haven't raised them in the past couple years doesn't change history and facts. Based on the pricing above .COM, it says PIR see's an opportunity to make more profit by raising prices on non profits who are locked in and won't switch to .COM or other gTLDs. They did this before the rush of new gTLDs, which means they understand their monopoly power over non profits and have continued to grow despite .com being cheaper.

If we read further down the statement we reach this:

"Contrastingly, the .BIZ and .INFO TLDs are operated by for-profit registries (i.e. Registry Services, LLC and Afilias Limited, respectively). It is not entirely clear how often and how much the Registry Operators for the .BIZ and .INFO TLDs have raised their prices in the past, and it is unknown how often or how much they will do so in the future. (If the price caps were to be removed for .ORG, .BIZ and .INFO under the call for “standardization”, then it is foreseeable that the .com and .net TLDs (both run by Verisign as registry operator) would also lose their price caps at some point, and there is no way to tell whether Verisign would then increase prices significantly or how often it would do so, even with the knowledge of them having instituted the full 10% annual price increase each year for .NET since at least 2005)."

First off, the people representing ALAC cannot figure out how often prices have been increased before making a statement on price caps? That alone is an embarrassing lack of knowledge when writing about the impact of price caps and talking about actions of registry operators.

The end game is written here though, price cap removal on com/net for VeriSign. Let's be clear, this is the ultimate goal.

The ALAC statement concludes,

"So, we are essentially grappling with competing considerations and uncertainties. After balancing the same, we do not find support for a particular position regarding the removal of price caps."

Given that the statement was written primarily by Internet Society members whose organization would stand to benefit most from removed price caps, it's suspect at best that they cannot pick a side.

Who is behind the statement?

Written originally by Greg Shatan, later with help from Justine Chew and Judith Hellerstein. Some sort of involvement from the Chair of the ALAC Committee, Maureen Hilyard.

Greg Shatan is the President of the Internet Society NY Chapter. Judith Hellerstein is the Director of the Washington DC chapter of the Internet Society. Maureen Hilyard is a board member and used to Chair the board of the Pacific Islands Chapter of the Internet Society.

Here is what Greg Shatan wrote about the thousands of email comments submitted,

"I would not place much weight on the slew of comments sent in on .ORG (and
others). Many of these are “cut-and-paste” comments with identical text.
Others are one-liners. Some are quite ill-informed (one commenter thought
they would have to pay the RO quarterly fee, others have thought that PIR
is a for-profit organization, etc., etc.).

I assume that some commenters sincerely felt threatened. But was this a
credible, well-founded or well-informed fear, or just a trip through a
fun-house designed to get a rise out of the commenters? A great number of
these comments are the direct result of a well-orchestrated campaign, rife
with overblown statements and catastrophic worst-case scenarios. In the
absence of other information, such campaigns can be quite effective in
fomenting fear and then harnessing that fear in order to flood a comments
period. We’ve seen this before. If you wind people up, you can get a lot
of them to go in the direction you want.

It might be too generous to say that “some lobby groups” are behind this.
It appears to be one. A Google search revealed the “engine” used to
generate all of those identical comments, complete with four pre-loaded
variations, and cleverly engineered so that the comment will come from the
sender’s own email account and not from the “engine.” The page is here: There are multiple links
from other pages, blogs, social media accounts, etc., to this resource.

These campaigns can reach out in many directions, in different places and
in different guises. It can take a great deal of discernment to recognize
them for what they are and to resist them. I hope that the CPWG
collectively can be discerning." - Greg Shatan

Greg Shatan disregards at a minimum 98% of all the opinions expressed and thinks it's best to represent the PIR and VeriSign connected lobbyists and organizations. Discerning means ignoring the public internet and serving the interests of the registries and those who profit from them (Internet Society, of which he is a member).

This person represented ALAC on the matter as pen holder, which is supposed to represent the concerns and voices of the individual internet user. He has openly said he doesn't believe what internet users are saying and wants to resist them.

What happened when you claim an organization is captured?

Apparently it's insulting and a violation of ICANN code of conduct. The person who found this most offensive was Jonathan Zuck, a (former?) board member at NetChoice, the same organization Steve DelBianco operates which is a VeriSign lobby group. Jonathan was heavily involved in the discussion about the ALAC statement. Jonathan has a long history of lobbying and was described in Wikileaks for,

"This file is an edited version of the EU OSS Strategy draft with the input of Jonathan Zuck, President of the Association for Competitive Technology, an organisation that has strong ties with Microsoft.

The file is a draft for an expert panel formed by the European Commission. This panel is divided into workgroup (IPR, Open Source, digital life, etc.) ACT and Comptia have been infiltrating every workgroup, even the one on Open Source (WG 7). They are doing the best they can to drown any initiative that would not only promote OSS in Europe but also that could help Europe create a sucessful European software sector." (source)

Does this sound familiar? Infiltrating every working group to push the interests of an organization. Jonathan is Co-chair, At-large Consolidated Policy Working Group, so he worked closely in writing the ALAC statement. He has strong ties to VeriSign which are disclosed.


The public interest is at best being represented, in majority, by people tied up in potential conflicts of interest in the given matter. At worst, it looks like special interest groups for VeriSign and The Internet Society(ISOC)/Public Interest Registry have captured multiple groups at ICANN and are trying to use it to line their organizations' pockets.

This appears to be a case study in regulatory capture. Beyond public outcry, there appears to be very little stopping ICANN from simply pushing through these contracts despite overwhelming evidence that the average internet user isn't in favor of these changes. There is virtually no meaningful argument in favor of removing price caps, unless you accept that it would be administratively easier for an organization with hundreds of millions of dollars in the bank. There is a bizarre free market argument that falls apart when you realize the cost of lock-ins for using a domain name and creating a web presence on any domain. .ORG is a thirty million dollar subsidy to the Internet Society (via PIR) which outsources, via competitive bid, the actual registry services. And they want the ability to charge more, at the expense of every other non profit. Their interests strongly align with VeriSign, who most likely see .ORG as the last hurdle before getting .COM and .NET to have price caps removed and increase their bottom line even more in their non competitive monopoly contract.

The only step left before these changes go into effect, that I am aware of, is board approval. I think it probably will go through unless there is a tremendous amount of attention brought to the issue. I'm not only concerned about price caps on .ORG, but structurally the only people who can invest so much time and money participating in ICANN are the organizations which stand to financially gain the most. Who is representing the public interest? Registry groups appear to have a strong voice within the ICANN community. Finally, I also worry about potential conflicts of interest at the board level, which has twenty members. Five ICANN board members were or are connected to ISOC (1,2,3,4,5). One is a former board member of PIR as well. I hope they recognize their responsibility to do what is right for everyone and not the select few registry operators in this instance.

Hostinger Review

Hostinger Review – 0 Stars for Lack of Ethics

This is Review Signal's FIRST review of a web hosting company! I hope you're excited.


This is a follow up to our original blog post exposing Hostinger's fraudulent reviews which were encouraged and defended by their CEO.

Part 1

Most companies would reconsider their behavior after being caught and called out so publicly. But Hostinger is a special kind of company. The kind where the CEO seems pathologically intent on deceiving customers and passes his values down the corporate chain.

Hostinger's follow up performance was their notorious 'brand ambassador' program. Screenshots below take place on the WordPress Hosting group on facebook around April 19, 2018.

This 'brand ambassador' was caught within an hour of posting. One Hostinger rep jumps in to defend this practice (Daugirdas Jankus, a familiar name if you read the first article). The 'brand ambassador' also tells us there is 32 brand ambassadors in this program. Their CEO, Arnas Stuopolis joins in as well.

The entire thread devolves into a joke with their brand ambassador embarrassing himself. Arnas doesn't do his company any favors either. He even tries to use Hostinger's TrustPilot rating to defend himself. Yes. The very same ones from the last article which exposed his employees were manipulating with his blessing. The full thread can be read here (warning: long).

Part Two

Then the next part of the saga starts with Arnas Stuopelis issuing a statement to the group.

He uses the same lines, including defending their Trust Pilot reviews which were manipulated by their employees. He gets called out immediately, because he's lying.

Of course I had to go grab a screen shot as he made these statements. His 'brand ambassadors' are also posting reviews on Trust Pilot. Posted after he became a brand ambassador of course, wouldn't want to think a legitimate customer posted a review and then became an ambassador after all.

Of course, this was brought up with him at the time as well.

I lay out the evidence. Multiple 'brand ambassadors' posting in multiple places (including commenting on here on Review Signal) trying to promote Hostinger. Posting fake reviews. Hiding their relationships. The exact behavior that got them in trouble the first time.

Apparently laying out all those facts is 'missing the point.'

Just like their employees are customers, brand ambassadors are customers too and he seems to believe they should be feel free to spam communities all over the internet.

Brand Ambassador in Hostinger : I had been the brand ambassador for the company Hostinger and am still working as a brand Ambassador and I met lot of people from abroad and we work together as a team for the growth of our company. (Source: Sai Kiran Bali, Brand Ambassador)

Does this sound like customers who are getting to try new hosting features? He's responsible for working as a team with other brand ambassadors (and Hostinger staff?). The growth of our company. Doesn't sound like a customer at all, smells like employee. Our friend Christopher Khawand also started a github repo called hostinger-ba-dashboard. Why these guys are listing it as a job on LinkedIn, Facebook and resumes? Why are they building software for Hostinger? Who is team drago? Why is Christopher also posting reviews on HostingFacts, TBWHS, whoishostingthis, their own review site and more? Does Mumbere Ausbel post more than a russian troll factory?


Hostinger was banned from the WordPress hosting group on facebook for their repeated and calculated deception of an entire community. Good riddance.


I thought this saga was done. Arnas Stuopelis said the brand ambassador program was shut down. Why would should anyone believe this liar?

Guess who I found on Quora (posting as recently as July 20, 2018)? Guess you missed that I dig up web hosting spam networks on Quora too.

Source: Mumbere AusbelAditya Bhavsar

So much for actually shutting down your program, these 'brand ambassadors' (spammers, shills), are back at it in coordinated fashion.


List of Known Hostinger Brand Ambassadors (6/32?)

Mumbere Ausbel

Aditya Bhavsar

Christopher Khawand

Pranshu Maheshwari

Mit Rao

Sai Kiran Bali


My Hostinger Review: avoid with a 100 foot pole. It's hard to in conscience believe a company so intent on lying to people is a good company by any definition of the word.  Their CEO is happy to lie to people's faces about facts. His employees are happy to do the same. They spend a lot of time coming up with ways to manipulate communities into believing they are good by astroturfing (brand spamdassadors). Hostinger is a company anyone with a sense of ethics should steer clear of, 0 stars.

The Sinking of Site5 – Tracking EIG Brands Post Acquisition

"You'll notice their ratings, in general, are not very good with Site5 (their most recent acquisition) being the exception. iPage was acquired before I started tracking data. BlueHost/HostMonster also had a decline, although the data doesn't start pre-acquisition. JustHost collapses post acquisition. NetFirms has remained consistently mediocre. HostGator collapses with a major outage a year after acquisition. Arvixe collapses a year after being acquired. Site5 is still very recent and hasn't shown any signs of decline yet." - The Rise and Fall of A Small Orange, January 2016

Review Signal Rating Calculated Pos/(Pos+Neg), without duplicate filtering

Review Signal Rating Calculated Pos/(Pos+Neg), without duplicate filtering (January 2016)

That's what I wrote at the beginning of 2016 as I watched A Small Orange's rating collapse in a pretty popular post called The Rise and Fall of A Small Orange, which documented ASO's Rise and Fall, but also the fall of many EIG brands. One thing I mentioned was the recent acquisition of Site5 (and Verio) which had a fairly good rating on Review Signal at the time of acquisition. The trend seemed to be roughly a year to see the drop in rating, post acquisition.

Site5 ~ 1 Year Later

The acquisition of Site5 was announced August 2015. Here's the updated EIG brand tracking graph. One thing to note, this now uses the new rating algorithm which has a built in decay function to weight older reviews less. So the new graph uses the new algorithm but calculating each point in time as if it always used it. There will be some differences between it and the original graph (which prompted the change in algorithm). It's minimal for most brands, only when there is a major change in sentiment, it shows a change more quickly. Full details about the change can be read on Review Signal Ranking Algorithm Update.


What you can see is the reputation remained relatively stable until about April 2016 and then started a slow but steady decline where it has dipped below 50% for the first time recently. As with nearly every brand, except A Small Orange, the decline happened within a year.

Since the original post there also hasn't been much movement in any other brands beyond Site5 crashing and A Small Orange continuing to slide downward. Verio didn't see a dip post-acquisition, but it had a pretty low rating to start with that put it in the bottom half of EIG brand ratings already.

Why Do EIG Brands Go Down Post Acquisition?

The longer I am in this industry, the more stories I hear. A Small Orange was such an interesting exception and I've heard a lot about it from a lot of people. It's relative independence and keeping the staff seemed to be the key to maintaining a good brand even within the EIG conglomerate.

Site5 offers what I imagine is more business-as-usual in the EIG world. Cut staff, migrate to EIG  and maximize profit (in the short term). Site5's founder, Ben, reached out to a competitor, SiteGround, and arranged for them to hire a large number of Site5 staff that EIG had no plans on keeping according to SiteGround's blog. A very classy move from the former CEO and a seeming win for SiteGround, one of EIG's larger hosting competitors. I also saw similar behavior of long time staff all leaving when A Small Orange started to go downhill and staff from other EIG brands showed up.

Beyond simply trying to cut costs, you have to wonder why would you spend all that money acquiring these brands that have lots of customers, good reputations and talented staff that obviously are keeping the operation running successfully only to get rid of nearly all of that except the customers. But once you gut the staff, it seems like the customers notice, because it certainly shows up in the data I track.

Conveniently, EIG just published their Q3 2016 10-Q.

We have certain hosting and other brands to which we no longer allocate significant marketing or other funds. These brands generally have healthy free cash flow, but we do not consider them strategic or growth priorities. Subscriber counts for these non-strategic brands are decreasing. While our more strategic brands, in the aggregate, showed net subscriber adds during the quarter ended September 30, 2016, the net subscriber losses in non-strategic brands and certain gateway brands contributed to a decrease in our total subscribers of approximately 42,000 during the quarter. We expect that total subscribers will continue to decrease in the near term.

Overall, our core hosting and web presence business showed relatively slow revenue and subscriber growth during the first nine months of 2016. We believe that this is due to flat marketing expenditures relative to 2015 levels on this business in the first half of 2016 as a result of our focus on gateway products during that period, and to trends in the competitive landscape, including greater competition for referral sources and an increasing trend among consumers to search for web presence and marketing solutions using brand-related search terms rather than generic search terms such as “shared hosting” or “website builder”. We believe this trend assists competitors who have focused more heavily than we have on building consumer awareness of their brand, and that it has made it more challenging and more expensive for us to attract new subscribers. In order to address this trend, during the third quarter of 2016, we began to allocate additional marketing investment to a subset of our hosting brands, including our largest brands,, HostGator and iPage. We plan to continue this increased level of marketing investment in the near term, and are evaluating different marketing strategies aimed at increasing brand awareness.

So the result of their current strategy this past quarter has been a net loss of 42,000 customers. They say their strategic brands on aggregate had a net subscriber increase and named the largest ones (BlueHost, HostGator, iPage) and they are going to focus on a subset of brands going forward. But the phrasing would seem to imply that some of the strategic brands experienced losses as well. It also means that the non-strategic brands lost more than 42,000 customers and pulled down the net subscribers to -42,000 customers last quarter.

The cap it all off, I got one of the most surprising emails from Site5 a couple days ago.

We wanted to let you know that we’ve decided to terminate the Site5 Affiliate program as of November 30th, 2016.

We want to thank you for your support of Site5, especially during our most recent move into Impact Radius, and we hope that you’ll consider promoting another one of Endurance’s other programs.

I guess Site5 isn't being considered a strategic brand if they are killing off the affiliate channel on it entirely, right after a big migration from Site5's custom affiliate program to Impact Radius. They also asked that affiliates promote HostGator now, which certainly fits in the strategic brand category.

It's extremely disappointing to see this trend continue of brands collapsing after a year in EIG's hands. What will be interesting going forward is that EIG hasn't acquired any new hosting brands for a while. They seem to be focused on their existing brands for now. I wonder if that will mean we will see any noticeable positive change or improvements in existing brands (or at least some of the strategic brands).

Dirty, Slimy, Shady Secrets of the Web Hosting Review (Under)World – Episode 1

It's been approximately three and a half years since Review Signal launched.

The mission was simple: provide honest web hosting reviews.

(Almost) Everyone wants that. Consumers would love to not get screwed over by fake reviews/recommendations. Tech savvy consumers have all but given up on honest web hosting reviews even existing.

So why has it been so difficult to spread the word about what Review Signal does and why it's different? How come nobody else is really making a strong effort to do the same?

The easiest explanation is money. Money corrupts everything is a pretty common belief and in the web hosting world it's practically the law of the land.

Many web hosting companies are willing to pay hundreds of dollars for you to sign up new customers with them. And it's generally not the ones you would in good faith recommend to a friend. And these companies hire many people with the sole goal of convincing reviewers, bloggers, anyone with a voice that they should sell out.

And it's worked.

From some of the largest players like Drupal and WordPress down to the small, anonymous review sites that plague Google's search results for web hosting reviews. They have sold consumers out; for millions of dollars into their pocket.

How Are Web Hosting Companies Paying Hundreds of Dollars for a $5/month plan?

Let's look at underlying numbers that make this whole business possible before we continue. It seems crazy that companies could offer hundreds of dollars per sale for such small purchases.

The basic goal is Lifetime Value of Customer (LTV) > Customer Acquisition Cost (CAC)

CAC is the hundreds of dollars they pay someone to send them a new customer. So the value they are getting from a referred sale must be greater than the X hundred dollars they pay.

So how are they getting hundreds of dollars per customer? Lockins and cross/up-sells are the primary ones. They generally only give the super discounted rates for customers who commit to long-term contracts (1-3 years generally) and often require you to pay for it entirely up-front. So that $5/month hosting deal, may cost $180 up front ( $5/month * 36 months = $180). That's before they have attempted to sell you any extra services such as backups, domains, security, premium features, etc. They don't have to make more on any specific customer, but they know in aggregate how much extras they are going to sell.

If you're really curious, I dug into the financials of some of the publicly traded companies (EIG, GoDaddy, to see what some of those numbers looked like. They were getting between $100-180 per subscriber per year. I'm also fairly sure that most customers stay for longer than a year.

So if companies are extracting $180/year/subscriber, paying a $200 commission for a new subscriber is a no brainer if the new subscriber stays over 14 months. Suddenly, the economics of these incredibly high payouts should make sense.

Back to the Corruption

Corruption doesn't happen in a bubble. Someone has to be corrupted. In many cases, it would seem the pure motivation of making a lot of money is enough. Most people create a site dedicated to pimping their visitors to the highest paying companies.

In other cases, there is blatant astro-turfing going on.

hostgator self promo on TC

Perfect example from the techcrunch article about reviews being a cesspool, now deleted of course.

But the most hidden corruption happens behind the scenes. It's the people with titles like Affiliate Program Manager and Partner Marketing Specialist. For many of these companies, their job is to try to convince people to use their brand/authority to sell the company's product for a commission.

What Happens Behind The Scenes of Operating a Web Hosting Review Site?

I'm going to show you exactly what kind of offers I get regularly here at Review Signal.







This is just a tiny sample of the 'offers' I get regularly. Most look like the email from dedicatedsolutions, trying to convince me to sign up for their affiliate program. Some, like Eli Saad from straight up tell me that my rankings are for sale (really classy). Alec from tdwebservices won't stop spamming me and refuses to remove me from his list, while literally offering to provide reviews of his own company for me to publish (vomit). Scroll to the bottom for bonus Alec Mwali material. And I've redacted someone from InMotionHosting's name because they were extremely apologetic, but they asked to be placed in the top 5 (sorry, they are based on actual reviews, not paid for).

A lot of companies just ask to be listed and mention their affiliate program as the reason why it should happen. They don't even think twice about what they are implying, it's become so ingrained in the culture of web hosting reviews that they are all for sale that nobody even takes a moment to realize how f***ed up that is.

Consider this me putting up notice, I will be periodically publishing the slimy emails and offers I get here at Review Signal. You may be named and shamed. So don't do it.


Alec has contacted me on behalf of TDWebServices, Unihost and Codeguard. He has sent me full word docs with fake reviews to publish. He repeatedly uses the fake 'Re:' topic to get people to open and read his emails. When called out about it, he claims it 'was not meant to happen' and it 'keyboard error' or an 'issue with my email platform'. I think you better invest in a better keyboard and email platform, because your current one seems to be stuck in spam mode.

alec_mwali_2 alec_mwali_1alec_mwali_email_1 alec_mwali_email_2


Update: CodeGuard no longer works with Alec. (Source)

Free Web Hosting Offers for Startups

Software/Internet startups have never had it easier. A handful of the largest cloud hosting providers offer very substantial amounts of free credit to startups. If it says [Reviews] next to the company, it means we have published reviews of that specific company on Review Signal. Check out the offers below.

Company Offer Requirement
Amazon AWS Activate [Reviews] Free tier for 12 months. Free Technical/Business Essentials Training. $80 Credit for self paced labs. 1 month business support. Open Application
Amazon AWS Activate [Reviews] Varies by Partner Approved Accelerator/VC
Microsoft BizSpark (Azure) [Reviews] $150/user/month up to 5 users for 36 months Startup, <5 years old, <$1m revenue, and privately held.
Microsoft BizSpark Plus (Azure) [Reviews] $10,000/month for 12 months Approved Accelerator/VC
Digital Ocean [Reviews] $10.00 Anyone
Digital Ocean [Reviews] $250,000.00 for 12 months YCombinator/TechStars/Case-by-case
Google Compute Engine $300.00 Anyone
Google Compute Engine $100,000.00 for 12 months Approved Accelerator/VC/Incubator
IBM Global Entrepreneur Program $1,000/month for 12 months Open Application
IBM Global Entrepreneur Program $10,000/month for 12 months Approved Accelerator/VC/Incubator
SoftLayer [Reviews] $1,000/month for 12 months Internet dependent startup

If an offer is missing please contact us.


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