"...its [LiquidWeb] Net Promoter Score reached an all-time high of 74 at the end of Q2 2015. This represents a "best-in-class" rating in the consumer-driven metric. Liquid Web's score is particularly noteworthy as scores above 60 are extremely rare in the Web Hosting industry, where average scores historically hover in the single-digit realm. Regardless of industry, a score of 74 - on top of Liquid Web's confirmed 12-month rolling average of 67 - is strongly indicative of excellent customer satisfaction."
The further explain how NPS is measured:
"Net Promoter Score (or NPS®) is the result of a 3rd party study on customers' direct feedback and gauges their likelihood to recommend a business's products or services. The results calculated the percentage of Liquid Web's customers who qualify as "promoters" (rating the company 9 or 10 on a 0-to-10 point scale) minus the percentage who are "detractors" (rating 6 or lower). Scores can range from -100 to +100 with scores of +50 and higher considered a "best-in-class" customer service level."
NPS is fairly well known in the marketing and branding world as a way to measure how a company is doing. In fact, it's something I was studying while working on the technology that powers Review Signal in graduate school. The boiled down version of it is, the greater the percentage of people who speak your praises versus the percentage of people who say negative things about your company is a measurement of how well your service is perceived.
What's interesting about a company publishing their NPS score is that I can compare it to the data of people saying good and bad things publicly that I track here at Review Signal. There are some differences in how NPS is measured versus how I measure at Review Signal. Some of the bigger differences being a 1-10 scale in NPS versus the binary (Good/Bad) on Review Signal and what type of messages are being looked at. Review Signal looks at all kinds of messages people publicly post while NPS would generally be done in a survey of customers. [If you're curious how/what Review Signal measures, it's all publicly explained at https://reviewsignal.com/howitworks]
So without further ado, the numbers. LiquidWeb's all time high is 74 and their 12 month average is a 67. On Review Signal, LiquidWeb have a lifetime 70% rating. Putting them squarely within their publicly disclosed NPS rating.
A lot of people question web hosting reviews and I constantly have to question what I'm doing and how I'm doing it. It's a very rare event when I'm given an external metric that I can compare Review Signal against. So when it matches up so cleanly, it's a great validation that what I'm doing here is working.
Latest posts by Kevin Ohashi (see all)
- Ethics in Web Hosting – HostCamp Presentation - August 26, 2019
- ICANN Fails the Internet Community, allows an unlimited non profit tax - July 1, 2019
- The Case for Regulatory Capture at ICANN - June 24, 2019